CED 2025
All adults, 150 seats.
Where they live, and how to reach them.
Adults in cohort
19,681,100
All adults 18+, 2021 Census
Largest seat
Sydney
189,300 adults
Smallest seat
Lingiari
82,300 adults
Marginal seats in top 20
4
Melbourne, Chisholm, Menzies and more
Seats
150 seats, one hexagon each, placed roughly by geography
FewerMoreClick seats to profile them
Media profile
All 150 seats. Tick seats on the map or table to compare them.
19,681,400cohort adults in all seats
CohortAll Australiansindex
TV
- Free-to-air TV (live)52%100
- Free-to-air catch-up/BVOD45%100
- Paid streaming (SVOD)68%100
- Pay TV (Foxtel etc.)18%100
Online video
- Short-form / UGC video52%100
- YouTube55%100
- Facebook video30%100
- Instagram Reels22%100
- TikTok17%100
- Netflix51%100
- Amazon Prime Video21%100
- Disney+19%100
- Kayo10%100
- Paramount+9%100
Audio
- Any broadcast radio64%100
- FM radio53%100
- AM radio20%100
- DAB+ radio11%100
- Radio via internet/app8%100
- Music streaming (any service)72%100
- Podcasts / online audio52%100
- Spotify47%100
BVOD service
- ABC iview23%100
- 7plus20%100
- 9Now17%100
- 10 play12%100
- SBS On Demand18%100
Weekly reach, model-based (v0). Varies by age, sex and capital city v rest of state only. The dashed mark is all Australian adults. Index compares the cohort with all Australian adults (100 = same). BVOD services are ACMA's share of catch-up viewers times the catch-up rate.
Seat ranking
Tick seats to profile them together. Margin is two-candidate preferred, 2025.
| # | Seat | Held by | ||||
|---|---|---|---|---|---|---|
| 1 | SydneyNSW | LaborTanya Plibersek | 20.9v Greens | 189,300 | 100.0% | |
| 2 | MelbourneVIC | LaborSarah Witty | marginal3.0v Greens | 183,400 | 100.0% | |
| 3 | ReidNSW | LaborSally Sitou | 12.0v Liberal | 166,300 | 100.0% | |
| 4 | ParramattaNSW | LaborAndrew Charlton | 12.6v Liberal | 163,800 | 100.0% | |
| 5 | AdelaideSA | LaborSteve Georganas | 19.1v Liberal | 162,200 | 100.0% | |
| 6 | BartonNSW | LaborAsh Ambihaipahar | 16.0v Liberal | 161,200 | 100.0% | |
| 7 | HothamVIC | LaborClare O'Neil | 16.9v Liberal | 159,300 | 100.0% | |
| 8 | BlaxlandNSW | LaborJason Clare | 21.9v Liberal | 155,300 | 100.0% | |
| 9 | BennelongNSW | LaborJerome Laxale | 9.3v Liberal | 153,700 | 100.0% | |
| 10 | BrisbaneQLD | LaborMadonna Jarrett | 9.0v LNP | 153,700 | 100.0% | |
| 11 | FraserVIC | LaborDaniel Mulino | 9.2v Greens | 151,900 | 100.0% | |
| 12 | MoncrieffQLD | LNPAngie Bell | 8.8v Labor | 150,700 | 100.0% | |
| 13 | ChisholmVIC | LaborCarina Garland | marginal5.7v Liberal | 150,700 | 100.0% | |
| 14 | Kingsford SmithNSW | LaborMatt Thistlethwaite | 17.2v Liberal | 150,500 | 100.0% | |
| 15 | MenziesVIC | LaborGabriel Ng | marginal1.1v Liberal | 150,400 | 100.0% | |
| 16 | FaddenQLD | LNPCameron Caldwell | 6.9v Labor | 150,400 | 100.0% | |
| 17 | SturtSA | LaborClaire Clutterham | 6.6v Liberal | 149,500 | 100.0% | |
| 18 | WentworthNSW | IndependentAllegra Spender | 8.3v Liberal | 149,000 | 100.0% | |
| 19 | BerowraNSW | LiberalJulian Leeser | marginal1.6v Labor | 148,500 | 100.0% | |
| 20 | BruceVIC | LaborJulian Hill | 14.6v Liberal | 148,200 | 100.0% |